Set up the essential pieces of local SEO without missing important details. This fillable checklist guides eligible local businesses through profile accuracy, website optimisation, citations, reviews, tracking, and ongoing maintenance — covering 80 checks across 10 categories.
One-time payment. Instant download. Use it forever.
A 12-page fillable PDF with 202 fields — complete on screen in Adobe Acrobat Reader, Microsoft Edge, or Apple Preview.
Detailed checks for every section of your Google Business Profile — based on current official Google guidance for representing a business and improving local visibility.
Checks covering local keyword usage, location pages, NAP consistency, mobile usability, and LocalBusiness structured data.
Directory listing guidance, review generation strategy, review response reminders, and local authority building opportunities.
Setting up performance tracking and a recurring maintenance schedule so your local SEO stays accurate after initial setup.
A fully set-up local SEO presence significantly improves your chances of appearing in Google's local pack and Maps when nearby customers are searching.
The checklist covers eligibility and setup in the right order — so you avoid common mistakes like duplicate listings or inconsistent business information.
The reviews section guides you through requesting genuine reviews correctly following Google's official guidance.
Set up a recurring schedule so your local SEO stays accurate as your business hours, services, and details change.
Shops, tradespeoples, and service businesses that want local customers to find them in Google Maps and local search.
Dentists, physios, accountants, solicitors, and other professionals whose clients are primarily local.
Businesses that travel to customers — landscapers, mobile mechanics, delivery services — who need local visibility without a fixed address.
Use as a structured local SEO audit and setup deliverable for small business clients.